Who attends WTM London

  • Over 51,000 attendees at World Travel Market London all have an interest in the global travel trade. Both visitors and exhibitors represent a wide variety of companies and sectors operating in the travel industry.


    Almost 5,000 exhibiting companies take part at World Travel Market London to showcase their destinations, products and services. They use this as a platform to meet and negotiate business with visitors attending the show. Exhibitor stands are represented by a variety of companies operating in different tourism sectors.

    Exhibitors represent a number of product sectors at World Travel Market, which can be categorised below:

    • Accomodation
    • Airline
    • Airport
    • Apartments
    • Bed & Breakfast/Guest House
    • Boutique Hotel
    • Camping/Caravans
    • Car Rental/Hire
    • City Convention Bureau
    • City Tourism Organisation
    • Coach Company
    • Conference & Meeting Venue
    • Cruise Line
    • Destination Management Company
    • Destinations
    • Distribution Systems
    • Event Management Company
    • Event Support Services
    • Golf Resort
    • Ground Handling Supplier
    • Group Travel
    • Heritage Site
    • Hotel Chain
    • Hotel/Resort
    • Inbound/Receiving Tour Operator
    • Individual 5*/5* Deluxe/6* Hotel
    • IT/Technology Company
    • Land Travel
    • Luxury Hotel Chain
    • Marketing Services Agency
    • Museums
    • National Tourism Organisation
    • Outbound Tour Operators
    • Press/Media
    • Private Gaming Reserve
    • Private Villa
    • Professional Conference Organiser
    • Regional Tourism Organisation
    • Reservation Systems
    • Restaurants
    • Retail
    • Serviced Apartments
    • Software Solutions
    • Spas
    • Special Interest Tours
    • Sporting Venue
    • Suppliers and Services
    • Theme Park
    • Tickets
    • Tour Operator
    • Tourist Attraction & Entertainment
    • Trade Association
    • Trains/Rail
    • Travel Agency
    • Venues
    • Villa
    • VIP Inbound
  • Visitors

    Over 30,000 visitors attend World Travel Market London to network and negotiate with exhibiting companies and other show attendees. Visitors can apply for different badge types depending on their industry or reason for attending the show. These give different benefits outlined below.

  • Trade

    Travel trade professionals attend WTM to meet new and existing contacts, gain industry insight and keep up to date with the latest travel trends. These types of attendees make up almost half of all visitors.

    WTM Buyers’ Club

    Key industry buyers attend the event to source products from exhibitors. These are senior industry leaders who look to discuss business opportunities, network with exhibitors and sign contracts.


    A Ministerial programme runs in association with the UNWTO each year at World Travel Market London. Over 70 tourism Ministers attend each year, taking part in the Ministers summit and other networking events.

  • Media

    3,000 members of the international media attend each year to report on the latest stories and keep up to date with the industry. Press include bloggers, journalists and consumer media, and have access to the International Media Centre, which holds the official press conferences and interview wall.


    University students interested in the tourism industry are invited to attend the WTM Career in Travel programme. This includes access to our premier student travel conference, and gain expert career advice from prospective employers.

  • Why visit?

    Discover why so many travel professionals attend the show year after year.

    Visitor information

    Why exhibit?

    Reasons why your company can benefit from exhibiting at WTM London.

    Exhibitor information

REED EXHIBITIONS LIMITED is a private limited company, having its registered and principal office at Gateway House, 28 The Quadrant, Richmond, Surrey, TW9 1ON, registered in England and Wales with Company No. 678540. Business activity: Activities of exhibition and fair organisers. VAT No. GB 232 4004 20. Tax ID No: 13960 00581.